Brand Experience

In this digital age it's not enough to simply extend static brand appearances on the internet. Throwing things at people head on is a thing of the past. We discuss brands with people, using all digital channels available, and with an understanding of current trends necessary for the task. We aim to achieve our clients' goals - and satisfy the consumers' needs. The result is profitable for both sides, enabling a loyal and lively community to be built up, and it offers an experience which reflects and strengthens the heart of the brands.

Online Advertising

It is no longer possible to buy range - the consumer's self-awareness is growing. The internet in particular is changing advertising fundamentally and around the clock - more or less in real time. Which is why we keep on asking ourselves what convinces consumers and makes them enthusiastic. This can be a gripping dialogue, or an entertaining story, or a moment of surprise. The method is no longer the crucial point - these days good advertising needs to be very creative, and the effect must be very catching.

e-commerce Solutions

iTV, POS and mobile uses - e-commerce is no longer just confined to the network. The most important constant remains, however: the consumers, their needs and the narrow line of acceptance. We develop entire solutions which work right across the decision-to-buy process and address the user's needs spot on, as well as new shopping experiences which get the consumer going – and sell the products. We measure exactly how well these work - and then we know whether and how we can make a platform even better.

Technology Services

Computing science and mathematics are creative sciences. They help us find an individual solution to each task in time, in budget, and in quality. In order to guarantee this we make use of defined processes, becoming more and more interactive, using state-of-the-art technologies und our own denkwerk frameworks. And above all we recommend to our clients the most suitable solution - this can be open source or enterprise software. Whatever happens we plan, build up and distribute highly available enterprise systems which can be scaled, and which are used to turn over many hundred millions of euros per annum.

Mobile

Let's think mobile. The borders between stationed and mobile Internet have been fluent for a long time. We consider mobile Internet and mobile commerce not as an isolated medium, but rather as an integrated, homogenous channel for the stationed Internet. With the help of mobile marketing and mobile applications our competence team ”Mobile” provides services that are future-compliant and beneficial for every browser and mobile device – but also for every user, either at home, at work or on the way.
Preview of the German survey ”Mobile Commerce Insights 2009” from denkwerk and phaydon (June 2009) >>

  • Brand Experience
  • Online Advertising
  • e-commerce Solutions
  • Technology Services
  • Mobile
Info

Services:

Brand Experience

  • Analysis and strategy
  • Conception and creation
  • User research and usability testing
  • Content and rich media development
  • Implementation and style guide
  • Roll-out and management

Online Advertising

  • Strategic planning
  • Conception and creation
  • Affiliate and performance marketing
  • Dialogue and relationship marketing
  • Online media planning and buying
  • Success measurement and control

e-commerce Solutions

  • Analysis and strategy
  • Conception and creation
  • Information architecture and HCI
  • User research and usability testing
  • Configuration and shop systems
  • Content management systems
  • Success measurement and control

Technology Services

  • Analysis and strategy
  • IT consulting
  • System architecture
  • Software design
  • Software development

Brand Experience

  • Analysis and strategy
  • Conception and creation
  • User research and usability testing
  • Content and rich media development
  • Implementation and style guide
  • Roll-out and management
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